Welcome to episode 85 of the FTX Podcast with special guests Vishal Gupta and Kayvon Pirestani of Coinbase with host Tristan Yver.

Coinbase is an American company that operates a cryptocurrency exchange platform founded in 2012. Coinbase offers products for both retail and institutional cryptocurrency investors, as well as other related cryptocurrency products.

Vishal is Head of Exchange at Coinbase and Kayvon is Coinbase’s head of institutional sales for the APAC region.

Time Stamps:

0:00 : Introduction and brief background.

3:03 : The draw to cryptography.

7:05 : The changing landscape of institutional sales.

9:48 : The outlook on crypto early on from Goldman Sachs and other institutions.

12:28 : The next steps forward for institutional sales as crypto becomes more of an accepted asset class; redefining what it means to offer crypto services.

15:33 : The largest benefit; speed of transaction vs adding liquidity to liquid markets.

16:47 : What it means to be Head of Exchange in a DRI (Directly Responsible Individuals) firm.

17:55 : The evolving culture of Coinbase and integrating the best of traditional finance for both culture and products.

20:06 : Company organization; hierarchy, communication and supporting new initiatives.

22:20 : Differentiating Coinbase’s core trading and custody services/products for retail and institutional users.

26:15 : Continuing expansion with an already large market share.

27:14 : The idea with Coinbase Japan.

31:10 : The decision to go public; dramatically increasing chances to win customers.

32:34 : Revenue generation strategy for retail and the institutional front.

34:44 : Allocating Engineering resources with a lot of amazing projects that have high potential.

36:00 : Outlook on the crypto space now vs initial introduction.

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37:52 : On boarding more people to the industry; education and trust.

39:37 : Keeping the ethos of crypto alive – defi.

42:04 : Advice to individuals looking to work/build in the industry.

44:24 : Imparting life lessons.

Thank you for your time & insight Kayvon and Vishal!
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